Client: Totally Tween
Totally Tween is the brainchild of a former Marketing Director of BBC Worldwide. A creative, fashion inspired Social Media site providing a safe online environment for young people who don’t consider themselves a child and are not yet a teen. Including the “TT Design Studio”, a design and e-commerce module which enables users to create their own T-shirts online and then get them printed and delivered.
The client wanted a fun and funky hand drawn cursive logo that would be relatable to “Tweens.” The logo sits accompanied by a zip icon depicting the motions of teenagers zipping their hooded sweatshirts, with the brands “TT” initials inserted into the zip making for a recognizable icon that could be used independently.